![]() ![]() ![]() Since they are just code, the avatars can say anything, in any language, opening the door to mass customization of video at scale. The core of Synthesia is powerful AI that enables the creation and customization of avatars, based on a library of real actors and, increasingly, synthetic characters. Synthesia makes creating a business video as simple as writing an email or putting together a powerpoint presentation – a compelling “text to video” experience. Today we’re excited to announce that FirstMark led a $12.5M Series A investment in Synthesia – a fast-growing startup that offers exactly that. Shooting a video in multiple languages, for example, requires multiple actors or dubbing, Any update requires everyone to go back to the studio.īut what if video could be just… code? What if it could be infinitely flexible and customizable at scale, as simple as an API call? The process is time-consuming, and not very scalable. For all the capabilities of smartphones, most companies still need studio-level equipment to produce enterprise-grade videos: cameras, sound equipment, actors, post-production editing. However, especially in an enterprise context, creating professional-quality video remains a complex and costly endeavor. This is increasingly how we learn, explore, collaborate and get entertained. Time and again, video is shown to capture our attention better than any other medium. We all have insatiable appetite for video, both in our personal and professional lives. ![]()
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